R&D in Oakland

Published on May 28, 2012, by in News.

Once again, slacking a bit on the website front.  Been busy building and testing a few new lines I put together for a couple days of filming I have coming up.  On a side note, building on your own takes a ridiculous amount of time to make any progress.  One way to avoid added time behind the shovel is to work with the natural terrain, so that’s pretty much the basis of shooting for next few days.  Two days of building, Two days filming, and boom!  If I can keep it on two wheels it’s going to be sick! Ok now with an update from last weeks R&D trip  to California.

Last week I flew down to The North Face offices in Oakland along with the majority of the Action Sports athletes to give our input on the 2013 gear.  First up, next years gear is looking rad.  The product team is ridiculously talented when it comes to designing clothing that works for us as athletes.  One of the coolest things this weekend was listening to the product team and athletes talk through little functional glitches and personal preferences, to see whether those had a home in production … it was product open mic.  Horrible analogy but you drift my catch.  We also had a chance to sit down with the designers and put together a few custom digs that might actually make the cut… Pretty Sick!  Everyone from the team managers to the designers are so on point, and I’m not just saying that because I might get my own custom jersey, or because they opened the doors to the warehouse (so sweet),  it’s the truth.  The North Face just knows how to do it! On-top of tweaking the gear it was sweet just to be hanging with the team again.  I had a chance to meet pretty much everyone in Whistler, and when we hit Oakland the antics carried over.  We even found a bar that was home to a couple of indoor bocce courts… clutch.  All in all the trip was awesome. Sorry about the images, I only had my iPhone so this life through the eye of a mobile handset.


Juicy goes Jurassic

Published on May 25, 2012, by in News.

I just got off the phone with my buddy Derek Frankowski (www.Frankowski.ca) who threw Juicy Studios (www.juicystudios.com) latest project of pre-historic proportions my way.  Have a watch and yeah, these boys know how to crush it!


Updates from Oakland coming your way later today.


Published on May 20, 2012, by in News.


Alright I won’t lie I have been avoiding the blog the last few days, as I needed a day or two of quality bike time.  With a few rides in the bag I am feeling like an normal human again.  So let’s get you guys up to speed… Last week right after wrapping things up in Whistler, I flew down to Squaw Valley to do presentation for The North Face’s international distributors.  No big deal, right?  Well what I thought was going to be a laid back presentation turned out to be a little more than I had anticipated.  My team manager explained it to me like this … “Everyone will be hiking to a tent we have set up, and once they get there, we’ll sit down, have dinner, and you along with a couple others give your speeches.  It will be fun.”  Sounded easy enough, until I realized my opinion of “tent” was just a little different what they had waiting for us.  This thing was a backcountry big top.  Enough room for 400 people, full-on interactive stage with it’s own crew, crazy lighting set-ups… making for one nervous mountain biker.  Luckily my job was pretty straight forward.  Introduce myself,  give everyone a brief explanation of my focuses in mountain bike, touched on my “expedition” to Bralorne this summer, and tie that back the brand… more or less introduced mountain biking to the global North Face team, and get them stoked.  I’m not going to lie, I was freaking out bit before I went on, but I managed to reel it in and it all went really well.  In the end it was a super fun experience, and I think the people that “Never Stop Exploring” are pretty fired up on MTB.  After a weekend of hanging with my girlfriend and roosting berms, I hitting the road again.  Tomorrow I’m headed back to Cali for an R&D meeting in Oakland/San Fran, then its back to B.C. on Wednesday to film.  Expect more bike pics soon.

Whistler with The North Face

Published on May 16, 2012, by in News.

This past week has been nothing short of hectick! A good hectick but crazy.  It started when we landed late in Calgary after jetting over the Atlantic, slept the night, jumped in the Car drove 7 hours back to Rossland, did laundry, loaded my bikes in my truck, fixed myself a coffee and began my 9 hour venture to Whistler.  The two day travel tally looked a little something like this… 9 hours in a plane, a few hours of sleep, followed by a hazy 16 hour day behind the wheel.  Epic indeed.

The North Face and Sherpas Cinema had teamed up to for a week of shooting a handful of different media projects all over Whistler.  Needless to say when you get this many characters together it’s nothing but a good time.  Ski, Snowboard, and Bike projects were all on the docket but the Sherpas alongside Haley Caruso (our team manager) made this multi-sport mixtape work like “peas and carrots”.  I had a great week, although it was a little odd to come right off an injury and dive straight into filming, but it worked out pretty well. Edit should be dropping soon.  Big Thanks to the “William Wallace” of skiing Ian McIntosh, who was constantly on hand to point us in the proper dirt disturbing direction.  On side note  I have to say working with the Sherpas was unreal.    We have a big project in Bralorne coming up and this little shoot has me even more stoked to be heading up there with these fellas.  Oh and Mad props to Tom Wallisch and Benji Farrow who were throwing down triples on Whistlers classic sunset booter… boys where crushing it!  Check the photos, you know just an average day at the office.  Killer week with the crew. I am off to Tahoe/Squaw Valley for another North Face gig.

Ian Morrison…!

Published on May 14, 2012, by in News.

To put it plainly this is one of the coolest things I have seen on a bike in the longest time.    Ian Morrison displays some serious big bike skill.  Have a watch and tip your hat, because this is awesome!